Information operations work like most giant marketing campaigns, as they use a combination of radio and TV broadcasts, leaflets, newspapers and entertainment to drive home their message. Instead of selling soap or cereal, information operators are selling Iraqi or Afghan citizens on the virtues of their governments, the need to report roadside bombs or how to switch sides from the insurgency to the government.
U.S. military and government reports obtained by WikiLeaks show that information operations campaigns often work in coordination with intelligence operations. After improvised explosive device (IED) explosions or sniper attacks, reports show, information operators would flood an area with anti-insurgent messages while intelligence operatives would fan into neighborhoods to gather information.
